Better listings, promoted listings and postage that turn views into sales.
To set up an eBay shop, register a business seller account, verify your details, create postage, returns and payment policies, then choose a shop subscription. Next add a shop name, logo, billboard and description, build shop categories that match how buyers browse, and publish a first batch of complete, accurate listings.
To scale an eBay store, grow in stages that your selling limits and seller record can support, standardise how every listing is built, and automate the checks that break first at volume: supplier prices, stock and brand screening. Measure sales per listing as you grow, and prune listings that never sell so the catalogue stays healthy.
To price AliExpress products on eBay UK, start from landed cost per unit, add postage, packaging, a returns allowance and the profit you want, then divide by one minus your eBay fee and advertising rates so fees on the final price are covered. Finally, check the result against what similar items actually sell for.
You get positive feedback on eBay by making the buyer's experience match or beat what the listing promised: an accurate description, dispatch within your handling time with tracking, quick, polite replies and a fair fix when something goes wrong. A short, neutral reminder after delivery helps, but offering rewards for positive feedback breaks eBay's rules.
To get more views on eBay listings, first make them appear in more searches by improving titles, categories and item specifics, then win more clicks with a clear main photo, a competitive total price and fast delivery. Promoted Listings, shop followers and related listings add extra traffic. Measure impressions and click-through in Seller Hub to see what works.
To find winning products on eBay, collect ideas from sold listings, your own best sellers, seasonal demand and your supplier's range, then filter them on proven sales, profit after fees, competition, brand risk and delivery. Score what is left, list a small test batch and keep only the products that sell at a profit within a few weeks.
To choose an eBay niche, start with a specific group of buyers and the problem or interest they share, not a broad category. Check that related products sell regularly on eBay, that competition leaves room, that a wholesale supplier offers enough depth, and that the niche can grow into related products. Then test a small range before committing.
If your eBay listings get views but no sales, buyers are interested enough to click but something on the listing page stops them. The usual causes are a total price above similar sold items, unclear photos, slow delivery, weak returns terms, missing details or thin feedback. Check them in that order and change one thing at a time.
eBay sell-through rate is the share of listed items that actually sell over a period. A common calculation is sold listings divided by active listings for the same search, over the same time window. eBay publishes no official benchmark, so compare products against each other in the same category rather than chasing one target figure.
eBay multi-variation listings let you sell several versions of one product, such as sizes or colours, in a single listing where the buyer picks an option. Use them when the options are genuinely the same product, give each variation its own photo, stock and price, and keep different products in separate listings.
An eBay markdown sale is a time-limited discount on chosen listings, shown to buyers with the original price struck through. It pays when the extra sales outweigh the profit you give away on each one. Set the discount from your costs so every item still clears your minimum profit, run it for a set period and compare results.
Good eBay listing photos are at least 500 pixels on the longest side, with no added borders, text or watermarks, and they show the exact item accurately. Lead with a clean main photo on a plain background, then add angles, close-ups of details, scale and what is in the box, using every photo slot that adds information.
