Better listings, promoted listings and postage that turn views into sales.
Many product types sold in Great Britain need a conformity marking. The UK continues to recognise the CE marking alongside or instead of UKCA for many products. The manufacturer applies the marking, but as the importer you must check that the right conformity process was done, the product is correctly marked and your own name and address appear.
Trending products on eBay are items whose searches and sales are rising quickly. Spot them through rising sold counts, search suggestions and seasonal or news events, then confirm with Product Research over several periods. Only list a trend if you can source it legitimately, deliver on time, avoid brand problems and still profit as prices fall.
A second eBay store can make sense when you sell very different product ranges, want a separate brand, or sell on another eBay site. It doubles the listings, policies, messages and performance records you manage. eBay does not allow a second account to be used to get around a restriction, suspension or limit, so check its rules first.
Seasonal selling on eBay works when your listings are live, accurate and priced before demand rises, not when it peaks. Map the year's events for your categories, research each season using last year's sold data, list several weeks ahead, set handling times you can keep in busy periods, and clear or pause seasonal lines once demand falls.
The difference between Promoted Listings general and priority campaigns is how you pay. A general campaign charges an ad rate only when a promoted item sells within 30 days of a click on the ad. A priority campaign charges for clicks, whether or not a sale follows, in exchange for more control over placement and budget.
UK product safety rules require every consumer product to be safe in normal or reasonably foreseeable use. If you import goods to sell on eBay, you usually take on importer duties such as checking documents and labelling. Every seller must not sell products they know or should have known are unsafe, and must keep records of their suppliers.
Private label products from AliExpress suppliers are generic products made or packaged with your brand. They help an eBay seller stand out from identical listings, but they change your legal role: selling under your own name or trademark gives you the manufacturer's responsibilities for safety and conformity. Start with a proven product and a small branded run.
Ordering Christmas stock from China works best when you plan backwards from the weeks your buyers shop, allowing for samples, production, shipping, customs and your own listing time, plus a buffer for peak-season delays. Order proven products early, keep risky seasonal lines small, and decide before you buy what you will do with stock left in January.
Importing from China to the UK means getting an EORI number, finding each product's commodity code and duty rate, agreeing clear shipping terms with the supplier, arranging customs declarations through a courier or agent, and paying or accounting for duty and import VAT. Check product safety rules before you order, and keep every import document.
To write eBay titles that get found, lead with the words buyers type: brand, product type and model, then the key details such as size, colour or compatibility. Use the full 80 characters, cut filler like "wow" or "look", avoid symbols, and keep the title consistent with your item specifics and photos.
To write an eBay product description that sells, open with one or two lines saying exactly what the item is and who it suits, then list key features and specifications, what is in the box, condition, and delivery and returns in plain words. Keep it short enough to read on a phone and make sure every claim is true.
To use Terapeak product research, open the Research tab in eBay Seller Hub, search a product the way a buyer would, pick a time period and marketplace, then filter by condition and format. Read total sold, average sold price, sell-through and sellers, and compare candidates on the same settings before you list.
